https://www.tomasescompany.com/about daily 0.75 2021-04-08 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1595468590527-72GJASK56F62Z2F0U7RQ/FaithTomases+7002.jpg About Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://www.tomasescompany.com/services daily 0.75 2021-04-08 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615943948414-HWCRS3RZLXX38NC10KYF/AdditionalServices+Photo.jpg Services https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Services https://www.tomasescompany.com/contact daily 0.75 2021-03-18 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.tomasescompany.com/testimonials daily 0.75 2021-04-08 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Testimonials https://www.tomasescompany.com/clients daily 0.75 2021-04-08 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938413559-KH8349RV3WRL8CDXX6C0/3M.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939679633-8JK6ZV23BITWB7384LS3/Mercedes-Benz+logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615941699508-19E6NSRJ6YPQ3Z3DH676/Pfizer+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938431713-22CGVSPJHM0X2C58JPHO/AMEX.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939692371-I8APAIRN02M4JTUY83A3/Merrill+logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615941714880-R7H9QZ9FBOUYDVTJLZ56/Siemens+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938446362-1LEQDTI6BIA7HVD4JD34/Bayer+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939719256-F9GYPCZG0ZMUCJ4E7ZU8/MetLife+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615941738810-3UJW6C1925CKUU3DLDZ6/Sterling+National+Bank.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938461963-418R6RR3GS6Y9XY324A1/BF+Goodrich+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939725969-YFSR2CZLT4VWD6A972QF/Motorola+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615941751479-8DRKJKAIHRDZHXT1B16P/Sunbeam+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938478301-ZTYRKTQNDQED8P2DJ234/BNY+Mellon+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939731130-VWNE7Y38EAQ4V42F3FL3/PaineWebber+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615941761306-G1X6Y1UETYV46DVXHQS2/Towers+Perrin+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938490784-PZWWGILBBNW7E7DNNYR2/Cartier+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939736576-ROC9HW7K9Y2OYQ3VT9QT/Panasonic+logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615941774397-6PJAB3Z6RQPP1Z4KSTL6/Traveler%E2%80%99s+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938972620-0EYKCOJS3KO8U52JQ47O/CitiBank.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938985825-T7VMQGP1ICSSOUL7XFNK/Coleman+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615938995901-A8L0AE94ZY4XJ6U733VD/Dannon+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939009658-0GGKXPT0HIRXQ6ECL6M1/HP+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939024165-4GXQHFHFI09RGEWWPS3N/IBM+Logo.jpg Clients https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615939035852-YLOVVINNPARXFGFG2OLQ/MasterCard+Logo.jpg Clients https://www.tomasescompany.com/general-4 daily 0.75 2021-03-17 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616017956997-ZYC5AJNPGSY9BYZRQQRR/AdVantage.jpg General 4 - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847915436-R9WAHJ8ZSPXL521LOBA9/image-asset.jpeg General 4 - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://www.tomasescompany.com/naming3 daily 0.75 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616031946807-DNIF8G34STJW0I512OMX/Business+Sight.jpg Naming3 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616031926648-CMEMYWQD3K5OUAP695WZ/AdVantage.jpg Naming3 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616031963967-SLY0S5DKQCW5AIYB4WYD/icon+Parking.jpg Naming3 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/a42e10fe-dc8d-48ce-951d-60f272d8aba7/AdVantage.jpg Naming3 Advantage description runs here with a few sentences that describe the project like this as well as runs here with a few sentences that describe the project like this. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/7435ce6a-26b6-4154-afe8-27d53789c1c1/icon+Parking.jpg Naming3 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/896438af-7350-4b27-bdd0-8f1f872f96f2/Business+Sight.jpg Naming3 BusinesSight description runs here with a few sentences that describe the project like this as well as runs here with a few sentences that describe the project like this. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/f1559e51-41a1-4a19-8e1a-ecabd0b7e5a1/FinanceinFocus.jpg Naming3 Description runs here with a few sentences that project like this as well as runs here with a few sentences that describe the project like this. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/43336eee-e3a4-484d-9875-03426643a444/Spoke+Heads.jpg Naming3 Description runs here with a few sentences that describe the project like this as well as runs here that describe the project like this. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/3a5d345b-f48a-481c-b048-b1dfbe7e3b82/RookieRider.jpg Naming3 Description runs here with a few sentences that describe the project like this as well as runs here with a few sentences that describe the project like this. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/88e2d34a-4eb1-43b5-809f-51a5818188cd/Outbound3.jpg Naming3 Description runs here with a few sentences that describe the project like this as well as runs here with a few sentences that describe the project like this. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1053d8de-866d-4832-925a-59944211df9e/Roomz.jpg Naming3 Description runs here with a few sentences that describe the project like this as well as runs here with a few sentences that describe the project like this. https://www.tomasescompany.com/taglines daily 0.75 2021-03-22 https://www.tomasescompany.com/home daily 1.0 2021-04-27 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1615930703192-0JGE83EJ5ZZJ7G75NGU3/Faith3+copy.png Home https://www.tomasescompany.com/naming daily 0.75 2024-02-21 https://www.tomasescompany.com/naming/communities-for-excellence monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616019977327-4ZCNT5H7ETON2CYG0GH5/Communities+for+Teaching+Excellence.jpg Naming - Communities for Teaching Excellence - NONPROFIT REBRAND Ensuring an Effective Teacher for Every Student Teaching First, funded by the Bill & Melinda Gates Foundation, was started to build broad-based support for teacher effectiveness standards and policy reforms in local communities. The goals for a new name were to better communicate the essence of the organization and foster its being recognizable as a movement. The choice: Communities for Teaching Excellence. In conjunction with and logo by Hill & Knowlton. https://www.tomasescompany.com/naming/advantage monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616018748816-ELBJETZ1ST7PBDHST4V1/AdVantage.jpg Naming - AdVantage - NEW BUSINESS SERVICE Advertising Placement Made Easy To simplify the complexity of media purchasing and placement particularly in reaching many smaller and local outlets — this Associated Press program makes life easier for advertising buyers. Standing out with a unique spelling, this name demonstrates that customers definitely get an AdVantage. In conjunction with and logo by Cullinane Design. https://www.tomasescompany.com/naming/businessight monthly 0.5 2021-03-17 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616019778879-QI4XMAU05AR5EQ2U2F06/Business+Sight.jpg Naming - BusinesSight - NEW BUSINESS SERVICE More Than Just Cogs in a Corporate Wheel Among the many consulting services providing employee development and enrichment programs, this new one helps employers plan ways to build enthusiasm by having employees better understand their contribution to the organizations’ overall success. BusinessSight succinctly indicates that goal: keeping the end-zone in sight. In conjunction with and logo by Friedberg-Feder DeMasi. https://www.tomasescompany.com/naming/icon-parking monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616028737495-C487QCXP1A6BKPLW903Q/icon+Parking.jpg Naming - Icon Parking - RETAIL BRAND - NEW NAME A Name as Short as the Tight Parking Spaces in New York City With over 150 parking lots in New York City already identified by a well-known and powerful orange arrow-in-circle symbol, the client needed a brand that would capitalize on existing recognition equity and convey the high quality of service. The name Icon perfectly met this challenge by directly using verbally what they already owned — an icon. In addition, being only four letters, it fit into existing vertical signs saving the large expense of replacing them. In conjunction with and logo by Anspach Grossman Enterprise, now Superunion. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616213863512-RQAWYGO635AE9NCT28VD/Icon+Vertical+Sign.jpg Naming - Icon Parking https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616029175873-JBM5YB2BLS0WLMA51LND/Icon+Garage.jpg Naming - Icon Parking https://www.tomasescompany.com/naming/roomz monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616028632311-1GE2EJ61OSP2PQD7FHXT/Roomz.jpg Naming - Roomz - NEW RETAIL CONCEPT An Exciting Place to Fulfill Decorating Dreams A new retail furniture concept for stores in the Middle East needed a break-through identity to stand out in a crowded category and be effective in several languages. ROOMZ does it all – identifying the end benefit of beautiful room but with a twist, using a Z instead of an S and taking advantage of the double O, which works both in English and Arabic. In conjunction with and logo by King-Casey. https://www.tomasescompany.com/naming/spoke-heads monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616028499096-0SQL58N0B0SYTMATXKKC/Spoke+Heads.jpg Naming - Spoke Heads - NEW CONSUMER BRAND Pre-Teen and Tween Cyclers – Hang In and Pedal On A new line of bicycle accessories targeted to older kids, ages 10-14, needed a name that would speak their language to spark interest and grab attention. SpokeHeads creates a playful relevant image for this market segment while linking the line to the realm of cycling by incorporating the word ‘spoke’, a significant bicycle part. In conjunction with and artwork by Giorgi Ehlers. https://www.tomasescompany.com/naming/finance-in-focus monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616029689721-KFGZT6H6YHVDA4YB62PD/FinanceinFocus.jpg Naming - Finance in Focus - NEW NAME - CONSUMER SERVICE Making Money Matters Clear A new educational program provided training and classes on basic financial management to the general population, primarily as an enrichment and benefit to company employees of all levels. The name Finance In Focus directly calls out the organization’s key benefit to consumers – making the complex concepts of money clear and understandable. The double ‘F’ alliteration adds memorability and distinctiveness. Artwork by Chatwalee Studio. https://www.tomasescompany.com/naming/outbound3 monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616030018185-YNXXYN7ESYHE582S9YPG/Outbound3.jpg Naming - Outbound3 - NEW CONSUMER BRAND Riding Your Bike and Taking It Too A new bicycle car storage rack with the size and strength to carry three bikes needed a name to appeal to consumers serious enough to take their bikes with them. Outbound3 succinctly indicates that these cyclists are prepped for a fun adventure while clearing highlighting the rack’s capacity for 3 bikes. In conjunction with and logo by Giorgi Ehlers. https://www.tomasescompany.com/naming/spec-dangles monthly 0.5 2021-03-24 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616642186485-76THJ0M1H0U11WQHMRUI/SpecDangles+3.jpg Naming - SpecDangles - NEW NAME - CONSUMER BRAND Keeping Your Eyeglasses Close Really, how much time do you spend looking for your glasses? This line of eyeglass holders uniquely incorporated gemstones and other baubles to the chain, creating distinctive jewelry-like pieces. SpecDangles identifies this brand in a fun and descriptive way that that stands out in the marketplace. https://www.tomasescompany.com/naming/rookie-rider monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616030830022-U6NBWQJYG1957YZXNM60/RookieRider.jpg Naming - Rookie Rider - CONSUMER BRAND - NEW NAME Launching a Brand for Young Cyclists A new line of bicycle accessory products, including training wheels, had to target both the small bikers as well as their parents. Rookie Rider quickly identifies the novice user and reinforces memorability with the alliteration of the two Rs. In conjunction with and artwork by Giorgi Ehlers. https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616031335544-QYNPY6LVYZ6RCMXAPUUW/Rookie+Rider+R.jpg Naming - Rookie Rider https://www.tomasescompany.com/naming/at-attitude monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616031688311-NGWHGB67ILW2TLT551CE/AT+Attitude.jpg Naming - AT Attitude - NEW BUSINESS PRODUCT Data Presentation Supports Decision-Making A new desktop application targeted to stockbrokers and other Wall Street traders needed to suggest the benefits of flexibility and access to several data sources on one screen while alluding to the positive and go-getter mentality of this user. A-T Attitude does this while also linking the brand to the parent company, A.T. Financial Information. In conjunction with and logo by Cullinane Design. https://www.tomasescompany.com/naming/dramaticimpact monthly 0.5 2021-03-18 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616033531999-7EZM83VASFSGJZ8XM2FS/DramaticImpact.jpg Naming - DramaticImpact! - PROGRAM REBRAND Setting the Stage to Elevate School Performance The name Educational Arts Team, a drama technique-based educational process proven to improve inner-city student school performance, was inhibiting growth due to reductions in funding for the arts and its failure to communicate the program’s significant results. Dramatic Impact says it all – these theater activities used in the classroom dramatically raise test scores. Agency liaison/design: Adler Branding and Marketing https://www.tomasescompany.com/naming/bayer-duo-caps monthly 0.5 2021-03-30 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1617064317576-5R60HFRMCQJT5HFFDRKH/Bayer+Duo-Caps.jpg Naming - Bayer Duo-Caps - NEW PRODUCT DESCRIPTOR Two Medicines in One Pill To enhance aspirin’s heart-healthy qualities, a new product from Bayer included cholesterol-lowering supplements with the aspirin. Duo-Caps quickly identifies that the benefits of two health aids are integrated into one pill. Agency liaison/design: The Goldstein Group https://www.tomasescompany.com/naming/stockback monthly 0.5 2021-03-20 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616203443642-TFS1QKFOCER3UVM3HZEI/StockBack.jpg Naming - StockBack - NEW PROGRAM Uncommon Rewards for Frequent Users Loyalty reward programs have to be clever to differentiate themselves. Here, consumers are motivated to make purchases at a select group of retailers by receiving rewards consisting of shares of a mutual fund comprised of the stocks of that group merchants. The solution to this complex concept – StockBack – says it right away. Agency liaison/design: The Peterson Group https://www.tomasescompany.com/naming/accupanel monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616203688404-CTHYORY9KJSCDXDO6NR4/AccuPanel.jpg Naming - AccuPanel - NEW BUSINESS SERVICE Improved Market Research Accuracy Relying heavily on consumer feedback to develop and improve products, marketers often use consumers’ participation in keeping purchasing diaries. This service provides more accurate data due to having a more targeted sample, hence AccuPanel. In conjunction with and logo by Cullinane Design https://www.tomasescompany.com/naming/sensability monthly 0.5 2021-03-20 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616205071925-YZ83SZ3Y7HJRZG84ADJX/Sensability.jpg Naming - Sensability - NEW CONSUMER BRAND Enhancing Your Sense of Touch The all-important monthly breast self-exam can be challenging for women. This new product, when placed over the breast, makes it easier for consumers to explore their tissue and feel a lump. SensAbility beautifully indicates the unique and desirable – it increases the users’ ability to feel an irregularity under the skin. In conjunction with and design by CBX (formerly Coleman LiPuma). https://www.tomasescompany.com/naming/impactisrael monthly 0.5 2021-03-21 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616367811963-PMZMTK4NTBCKBMTB9S4Q/ImpactIsrael.jpg Naming - ImpactIsrael - NONPROFIT REBRAND Conveying Organizational Results to Support Donor Enthusiasm Friends of Yemin Orde is the American fundraising wing of the Yemin Orde Youth Village in Israel, a nonprofit with a unique methodology that educates at-risk young people and elevates them to become productive adults. The name was confusing and had no meaning to potential donors. The new name ImpactIsrael succinctly conveys the end result – that the society of Israel is positively impacted by the work of this organization. In conjunction with and logo by Red Rooster Group. https://www.tomasescompany.com/naming/carbonx monthly 0.5 2021-03-22 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616373848416-JP8OAIQSOHU0O9IJDO6N/CarbonX.jpg Naming - CarbonX - NEW NAME - CONSUMER PRODUCT A Lightweight Boot for a Heavy-Duty Workday Typical heavy-duty work boots are problematic in that their steel toe caps make them heavy and fatiguing, and they set off security alarms. These boots have a lightweight carbon-based insert that makes them more comfortable for workmen to wear all day. CarbonX conveys the strength this consumer seeks while pointing out its non-metal lining. In conjunction with and logo by Karsten Creative. https://www.tomasescompany.com/naming/partnership-with-native-americans monthly 0.5 2021-03-23 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616541525424-I4413N00SNES1QI9NV4G/Partnership+With+Native+Americans.jpg Naming - Partnership With Native Americans - NONPROFIT REBRAND Delivering the Message as Efficiently as the Aid National Relief Charities was the largest nonprofit in the United States dedicated to aiding Native American peoples. That name could apply to anyone – it failed to indicate their market or that they did more than charity and relief. Partnership With Native Americans successfully clarifies the organization’s mission to all stakeholders and highlights that it works together with their populations as partners to improve lives, not just give a handout. In conjunction with and logo by Red Rooster Group. https://www.tomasescompany.com/naming/camp-twelve-trails monthly 0.5 2021-03-23 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616541712990-6NFSP2WKF32DDDFX64K7/Camp+Twelve+Trails.jpg Naming - Camp Twelve Trails - NEW NAME - CONSUMER BRAND A Camp With More Pathways to Fun Than There is Time For A new name was needed for a day camp being formed by the merger of three existing camps that had their own and widely different customer demographics. It had to appeal to all of the market segments, some Jewish and some not, to retain current families, and attract new ones. It also had to indicate the distinctive programming that allows campers to choose their own activity schedule. Camp Twelve Trails perfectly does the job, pointing out a multitude of activity options while subtly identifying the Jewish connection by alluding to the twelve tribes of Israel. In conjunction with and logo by Red Rooster Group. https://www.tomasescompany.com/naming/disability-in monthly 0.5 2024-02-21 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616641879283-XZPC728GJM1E0RCIS4VO/DisabilityIN.jpg Naming - Disability:IN - ASSOCIATION REBRAND Rebranding for Accuracy and Expansion Overseas The U. S. Business Leadership Network name failed to convey its mission of working with companies to improve employment opportunities for disabled workers and did not support international expansion. Disability: IN simply conveys the key concept of inclusion of disabled people and has great potential for marketing applications based on the word IN. In conjunction with and logo by Red Rooster Group. https://www.tomasescompany.com/naming/advancing-states monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616642036755-G0LKF994BTA9JCCF2RFQ/Advancing+States.jpg Naming - ADvancing States - ORGANIZATIONAL REBRAND Less Is More – Shorter, Sweeter and to the Point The name National Association for States United for Aging and Disabilities was long, confusing, and being reduced to a tongue twister nickname NASUAD. ADvancing States, using a capital A and D to indicate the Aging and Disability focus, succinctly communicates that this organization works to improve services in these areas on the state level. In conjunction with and logo by Red Rooster Group. https://www.tomasescompany.com/naming/credible-messenger-justice-center monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1617288096822-13E62GKE4IN15TR6Y113/Credible+Messenger.jpg Naming - Credible Messenger Justice Center - NEW PROGRAM NAME Reducing Criminal Behavior Through Supportive Relationships A program linking juvenile offenders with previously incarcerated people in mentoring relationships has proven to reduce re-arrest rates. The name Credible Messenger Justice Center clarifies the mission of this complex joint venture among judicial, academic, and social service organizations in New York. Having experienced the prison system, these trusted advisors are credible messengers for the young people and help effect change. In conjunction with and logo by Red Rooster Group. https://www.tomasescompany.com/naming/soulevita monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1617289707588-A6U2VHPT53Q11WFISQKE/Soulevita.jpg Naming - Soulevita - NEW CONSUMER BRAND Put Control of Your Health Back in Your Hands A new app lets users have more control in maintaining their health by monitoring and receiving feedback on physical activities, certain vital signs, and diet. Soulevita communicates to potential consumers as well as investors the vibrancy of this product while alluding to its positive effect on self-healing and inner well-being In conjunction with and logo by Merry+. https://www.tomasescompany.com/naming/total-health-management monthly 0.5 2021-04-01 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1617291841357-PDG2J14FY8ARYXM92B6N/Total+Health+Management.jpg Naming - Total Health Management - NEW BUSINESS SERVICE Benefits System Gets Employees Back to Work A new health benefits consulting service helps management focus on healing employees and getting them back on the job, rather than just looking at costs. Total Health Management indicates that this service considers both the entire health of the employee and that of the employer organization. It is supported with the tagline Linking Productivity to Employee Well-Being, which elaborates on the complex concept. In conjunction with and artwork by Friedberg-Feder DeMasi. https://www.tomasescompany.com/naming/landyield monthly 0.5 2024-02-21 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/eec0e539-b999-46a3-9dfe-6faa2db5e5d4/LandYield.jpg Naming - LandYield - NEW BUSINESS NAME A Tech Start-up Rewards, Smaller Landowners & Future Generations A new company connects family forest owners to carbon revenue markets, enabling them to earn income by delaying timber harvest while enhancing carbon sequestration and boosting their forest’s value. The name LandYield zeros in on the benefits to landowners — their properties can easily and sustainably yield more for them and their children. In conjunction with and logo by Merry+. https://www.tomasescompany.com/strategy daily 0.75 2021-03-21 https://www.tomasescompany.com/strategy/carbonx monthly 0.5 2021-03-20 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616208427896-ZLK7BGYP55OYW0V5KZ1Z/CarbonX+Ad.jpg Strategy - CarbonX - Headline Goes Here Description goes herte. It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.tomasescompany.com/copywriting daily 0.75 2024-01-12 https://www.tomasescompany.com/copywriting/kass-uehling monthly 0.5 2021-03-20 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616371653624-X6L4KJY29YMU8R9YN51D/Kass+Uehling+Brochure+Th.jpg Copywriting - Kass Uehling Firm Promotion Brochure Objective: Elaborate on renowned branding agency’s range of creative problem-solving services and present a selection of previous successes to reinforce their reputation in the industry and attract new clients. Agency liaison/design: Kass Uehling https://www.tomasescompany.com/copywriting/be-train-smart monthly 0.5 2021-03-20 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616366646874-TS0WT3SQ04FR8IOQ4WN4/Be+Train+Smart.jpg Copywriting - Be Train Smart Long Island Railroad Rider Safety Information Fliers Objective: Raise awareness of safety measures and encourage careful behavior to increase safety on the busy commuter railroad, pointing out specific tips and user endorsement. Agency liaison/design: Two Twelve https://www.tomasescompany.com/copywriting/boost monthly 0.5 2021-03-20 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616372275760-YYKRUPM6E8SK2Z1EHRAU/Boost.jpg Copywriting - Boost - Business Launch Informational Brochure Objective: Introduce benefits and procedures of new electronic payment transfer platform and motivate potential customers to call for more information and arrange for an in-person meeting. Agency liaison/design: Kass Uehling https://www.tomasescompany.com/copywriting/ceridian-contractor-brochure monthly 0.5 2021-03-26 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616544131016-MK5IUEU9RIGFMU67OMSE/Ceridian+Consmer+Brochure.jpg Copywriting - Ceridian Contractor Brochure New Product Introduction Sales Brochure Objective: Introduce revolutionary new material for bathing fixtures to developers and contractors, explain features and benefits to them and end-users, demonstrate the simplicity of installation, and stimulate brand selection and specification. Agency liaison/design: Deskey Associates https://www.tomasescompany.com/copywriting/coughlan-brochure monthly 0.5 2021-03-24 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616544824671-SN42W7OSQ0B0K0WQY1H8/Coughlan+Brochure.jpg Copywriting - Coughlan Brochure Personal Care Products Sales Brochure Objective: Communicate the high quality, variety, and many applications of Coughlan’s bath, beauty, and home décor offerings to motivate retail buyers to select Coughlan Products as their resource and supplier for items in these categories to be sold under their house brand. Agency liaison/design: Nilssen Design Associates https://www.tomasescompany.com/copywriting/mcgladrey-brochure monthly 0.5 2021-03-24 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616545554802-GDJH1HLCLUU95DLBSJ8F/McGladrey+Brochure.jpg Copywriting - McGladrey Brochure New Master Brand and Identity Introduction Brochure Objective: Explain rationale for establishing new master brand to unite marketing efforts of several business units and the logic and benefits of the identity design system; stimulate excitement for the program with employees, clients and other audiences. Agency liaison/design: Kass Uehling Associates https://www.tomasescompany.com/copywriting/national-hellenic-society-brochure monthly 0.5 2021-03-24 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616546016014-VA4M97KQGJAMMAF3JI7R/National+Hellenic+Society+Brochure.jpg Copywriting - National Hellenic Society Brochure National Hellenic Society Informational Brochure Objective: Explain the organization’s mission and programs to support member recruitment and fundraising. Agency liaison/design: Inkwell Solutions https://www.tomasescompany.com/copywriting/david-roberts-exhibition monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616638325024-C0GMZPN5UW4W3N2I6G4K/Jerusalem+Brochure.jpg Copywriting - David Roberts Exhibition Promotion Brochure and Catalog for Jerusalem and the Holy Land by David Roberts Exhibit Objective: Promote exhibit at the Knights Of Columbus Museum to generate excitement and attendance, write a concise description of each item in exhibit, catalog content, and engaging bio of the artist. Agency liaison/design: Spagnola & Associates https://www.tomasescompany.com/copywriting/pots monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616714964645-WZII20BN9ZOTVI61UQ48/POTS.jpg Copywriting - POTS Capital Campaign Fundraising Brochure Objective: Excite and motivate donors to give to a new building capital campaign of a growing social service agency by describing the successes of programs and highlighting expansion plans to offer more services and lift even more people out of poverty. Agency liaison/design: Red Rooster Group https://www.tomasescompany.com/copywriting/camp-twelve-trails monthly 0.5 2021-03-25 https://images.squarespace-cdn.com/content/v1/5f18e4ebc0af93747bf3f77d/1616715396383-7X1K006Y6E91HC266SNE/Camp+Twelve+Trails.jpg Copywriting - Camp Twelve Trails Camp Twelve Trails Informational Recruitment Brochure Objective: Excite new and returning campers and their families about the unique and varied programming of this day camp to motivate them to register for the summer season. Agency liaison/design: Red Rooster Group